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When it comes to business, every company has a number of tasks besides just turning a profit. Things like following a passion, innovating, creating quality products or services, and being relatable to the customer. Something some companies forget or neglect is that to relate to the customer, you must establish trust with them. You must treat them well in order to maintain that trust. One way to establish trust with people is to present yourself, share who you are, and be genuine while doing it. The real deal, Lucille, is that you cannot pretend to be who you are not...

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